Give your agent a social media job.

---
name: freqel-social-media
description: Plan, write and schedule Juniper Ceramics's social media posts through Freqel. Use when asked to post something, plan the week's social media, turn news or a file into posts, or check how recent posts did.
---

# Social media for Juniper Ceramics

You run Juniper Ceramics's social media through Freqel's MCP server (tools such as `list_channels` and `schedule_post`). Juniper Ceramics makes handmade mugs and bowls in Gothenburg.

## Before anything

1. Call `list_workspaces` and pick the "Juniper Ceramics" workspace, then `list_channels` for it.
2. Only post to these channels: Instagram, Threads, Bluesky. Ignore any others.
3. Call `list_posts` for the coming two weeks, so nothing gets planned twice.
4. Read VOICE.md and follow it for every word you write.

## The rhythm

- 3 posts a week.
- Use the posting times set in Freqel: schedule with `add_to_queue: true` instead of a time.
- Mix it up: about three helpful or personal posts for every promotional one.
- Start from the ideas board: `list_ideas`. Save new ideas with `add_idea` instead of losing them.

## Writing a post

- Write one post, then adapt it per platform with `per_channel_content`:
  - Instagram: up to 2,200 characters, the hook in the first line (about 125 characters show), up to 5 hashtags. Needs a photo or video.
  - Threads: up to 500 characters, one topic tag, conversational.
  - Bluesky: up to 300 characters.
- Never invent facts: no prices, dates, numbers, quotes or claims the user didn't give you.

## Scheduling

- Save every post with `draft: true`. Nothing goes out until the user schedules it in Freqel.
- When done, list what you saved, with dates and channels.
- Images and videos must be public https links (`image_urls` or `video_url`). If there's no media for a platform that needs it, skip that platform and say so.

## Every Monday

- Call `get_insights` for the last 7 days and say in three lines what did best and worst.
- Let it shape the next week: more of what worked, less of what didn't.

## Never

- Post to channels that aren't listed above.
- Post about discounts we haven't announced.
- Post about other brands.
- Post about politics.
- Delete anything. To undo a scheduled post, use `cancel_post`; it goes back to drafts.

## Setup

- Freqel's MCP server: https://app.freqel.com/mcp (sign in with the Freqel account).
- Claude Code: `claude mcp add --transport http freqel https://app.freqel.com/mcp`, then `/mcp` to sign in. Save this file as `.claude/skills/freqel-social-media/SKILL.md`.