Privacy policy

Effective date: July 1, 2026. Last updated: October 18, 2026.

Freqel (“Freqel,” “we,” “us,” or “our”) provides a service that lets you write a social media post once and publish it to multiple platforms — including Bluesky, Instagram, Facebook, Threads, YouTube, and TikTok — either immediately or on a schedule you choose, see how your posts perform, and answer the comments on your posts, by hand or with automatic replies you set up (the “Service”). This policy explains what information we collect, why we collect it, how we use and share it, and the choices and rights you have. It applies to app.freqel.com, freqel.com, and any other surface that links to it.

If you connect a social media account to Freqel, this policy also explains — in the level of detail Meta, TikTok, and other platform reviewers require — exactly what account data we access, why, and how you can revoke it.

1. Who we are

Freqel is operated by Edvin Åslund, an individual developer based in Sweden. For any privacy question, request, or concern, contact hello@freqel.com — we are the controller of the personal data described in this policy.

2. Information we collect

2.1 Information you give us directly

• Account information — your name, email address, and profile image, collected when you sign up. Authentication is handled by our authentication provider; we never see or store your password.
• Your content — the text, images, hashtags, and scheduling details of every draft, scheduled post, and published post you create in Freqel.
• Communications — anything you send us directly, e.g. a support email.

2.2 Information from the social accounts you connect

Freqel only requests the account access needed for the features you use: publishing, analytics, and managing the comments on your own posts. We never post a post, reply, or message that you didn’t write or set up yourself, and we never read, use, or share your connected-account data for any purpose beyond operating the Service. The table below lists exactly what we request from each platform and why.

For every platform, the access we’re given is used only for the features above, on the accounts you connect. We do not read your private message inbox or conversations, your contacts, or your followers list, and we do not use connected account data for advertising, profiling, or any purpose unrelated to the Service.

2.2b Comments, replies and automatic messages

What we store: for comments and replies on your own posts, we store the text, the commenter’s username, display name, profile picture and platform ID, the time, and which post it belongs to, so you can read and answer them in one inbox. We also store the replies and messages Freqel sends for you.

Automatic replies: when you set up an automatic reply, Freqel checks new comments on the posts you chose for your keyword. When one matches, it sends the reply and/or private message you wrote, once per comment and only where the platform allows it (on Instagram and Facebook, one private message per comment, within 7 days). Anyone who answers “STOP” gets no further automatic messages from that account. Freqel never messages people who haven’t commented on your posts.

Retention: comments stay in your inbox while the account is connected. Disconnecting the account deletes the comments we stored from it, and deleting your Freqel account deletes all of them.

AI features: when you use an AI feature (rewriting a post, drafting a reply, writing an automatic reply) or have comments sorted by label, the relevant text is sent to our AI provider, Anthropic, to produce the result. It isn’t used to train AI models.

2.2c Auto-repost

If you turn on auto-repost for a TikTok account, Freqel checks that account’s public videos about every ten minutes. When you post a new one, Freqel saves a copy of that video (with its sound) and its caption, and posts it to the other accounts you picked, the way you set it up. The copy is stored with your other post media and used only for those posts. Freqel only copies videos from accounts you connected and turned auto-repost on for, and you can turn it off or delete it at any time.

2.2a Google user data — additional disclosures

What we access: when you connect a YouTube channel, we access your channel’s public profile info (title, thumbnail, subscriber count), video statistics (views, likes, comments) and the comments on your videos via the youtube.readonly scope, and we’re granted the ability to upload videos to that channel via the youtube.upload scope. We do not request access to any other Google service or data — no email, contacts, Drive, or Calendar access.

How we use it: channel info is displayed in Freqel so you can confirm which account is connected; video statistics power the analytics dashboard; comments on your videos appear in your Freqel inbox; the upload permission is used exclusively to publish the specific video you create and submit inside Freqel, at the time you choose. We never upload content you didn’t create in Freqel, and never use your Google/YouTube data for advertising or to train AI models.

Who we share it with: we do not share, transfer, sell, or disclose your Google/YouTube data to any third party, except the infrastructure sub-processors listed in §4 that are strictly necessary to operate the Service (our database provider, to store the connection, and our background job processor, to publish the video at your scheduled time) — none of whom use it for any purpose of their own.

Data protection: your Google OAuth access and refresh tokens are encrypted at rest and in transit (TLS), stored in a database protected by access controls scoped to your account, and are never logged or exposed in plaintext.

Retention and deletion: we retain your Google/ YouTube connection and tokens only for as long as the channel stays connected. Disconnecting it from Settings → Channels immediately and permanently deletes the stored tokens and channel data from our systems — see §6.

Freqel’s use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

2.3 Information collected automatically

Our servers automatically log standard technical data needed to operate and secure the Service — IP address, browser type, and request timestamps — for a limited retention period. Our website uses a first-party visitor cookie, lasting up to 90 days and shared with app.freqel.com, to understand visits, referral sources, and conversion to an account or subscription. If you sign up, we link that visit to your account. This website tracking respects Do Not Track and Global Privacy Control browser signals. In the app (app.freqel.com) we use Google Analytics and PostHog to understand how features are used and to find errors: pages visited, actions such as “post scheduled”, device and browser type, and error reports. We do not use advertising trackers or sell this data.

2.4 Payment information

When you start a plan or its free trial, checkout and billing are handled by Whop. We store membership and payment identifiers, plan, subscription status, payment amounts, currency, and payment dates. Our analytics does not store card numbers, CVCs, or billing addresses. Whop processes payment details under its own privacy policy.

3. How we use information

• To create and secure your account, and authenticate you.
• To let you draft, preview, schedule, and publish posts to the platforms you connect.
• To run the scheduling and publishing pipeline that posts your content at the time you choose.
• To show your analytics, bring the comments on your posts into one inbox, and send the replies and automatic messages you write or set up.
• To send you notifications you can turn off, such as a failed post.
• To process payments and manage your subscription.
• To provide customer support and respond to requests you send us.
• To detect, prevent, and investigate fraud, abuse, or violations of our Terms of Service.
• To comply with legal obligations.

We do not sell your personal data or your connected-account data. We do not use your content or connected-account data to train AI models. We do not share it with data brokers or advertisers.

4. Who we share information with

We share data only with the service providers (“sub-processors”) that are strictly necessary to run Freqel, each bound by its own data protection obligations. We never sell data, and we never share it for advertising purposes.

• Authentication provider — manages sign-up, sign-in, and account security.
• Database and file storage provider — stores your account data, drafts, scheduled posts, and any images you upload into a post.
• Background job processor — publishes your scheduled posts at the time you choose.
• Anthropic — AI provider for the AI features described in §2.2b. Receives only the text needed for the request.
• Google Analytics and PostHog — product analytics and error reports in the app (§2.3).
• Email provider — sends the account notifications you choose to get by email.
• Whop — checkout, payment processing and subscriptions.
• Hosting provider — runs the application infrastructure.
• Meta, Google (YouTube), Bluesky, TikTok, and other connected platforms — we send them exactly the posts, replies and messages you write or set up, so they can be published from your account. Each platform then handles that content under its own privacy policy.

We may also disclose information if required by law, to protect the rights and safety of Freqel or our users, or in connection with a merger, acquisition, or sale of assets — in which case we’ll notify you before your data becomes subject to a different privacy policy.

5. Data retention

We retain your account data and content for as long as your account is active. If you delete your account, we delete your account record, drafts, and scheduled posts within 30 days, except where we must retain limited records (e.g. billing history) to comply with legal or tax obligations. Content already published to a third-party platform remains there under that platform’s own retention rules until you delete it directly on that platform.

6. Disconnecting accounts & data deletion

You can disconnect any connected social account at any time from Settings → Channels inside Freqel. Disconnecting immediately deletes the associated access token and the comments we stored from that account.

If you remove Freqel from your Facebook, Instagram, or Threads account directly on Meta, Meta notifies us automatically and we delete the associated data. You can check the status of a Meta data deletion request at app.freqel.com/data-deletion.

To delete your entire Freqel account and all associated data, email hello@freqel.com from your account’s email address. We process full account deletions within 30 days.

7. Your privacy rights

Depending on where you live, you may have the right to: access the personal data we hold about you; correct inaccurate data; request deletion of your data; export your data in a portable format; restrict or object to certain processing; and withdraw consent at any time. This includes rights under the EU/UK General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), where applicable.

To exercise any of these rights, email hello@freqel.com. We respond within 30 days. We will never charge you a fee or discriminate against you for exercising these rights.

8. Security

We use industry-standard safeguards to protect your data, including encryption in transit (TLS) for all traffic, encryption at rest for stored data, and access controls that limit who can view your information. No system is perfectly secure, but we work to keep Freqel — and the platform access you entrust to it — protected.

9. Cookies

Freqel uses cookies for authentication and analytics: one set by our authentication provider to keep you signed in; in the app, analytics cookies from Google Analytics and PostHog (§2.3); a visitor cookie lasting up to 90 days for website attribution (§2.3); one with a random ID that counts how often a browser uses our free tools, so we can keep them free (it holds nothing about you and lasts a year); and, if you arrive through an affiliate link, one that remembers which affiliate sent you, for 30 days. We do not use advertising cookies or cross-site tracking for advertising.

10. Children’s privacy

Freqel is not directed at, and is not intended for use by, anyone under 16 years old. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we will delete it.

11. International data transfers

Freqel is operated from Sweden and our infrastructure providers may process data in the European Union, the United Kingdom, and the United States. Where personal data is transferred outside the EU/EEA, we rely on appropriate safeguards such as Standard Contractual Clauses with our processors.

12. Third-party platforms

When you connect a social media account, that platform’s own privacy policy governs how it handles your data on its side: Meta (Facebook, Instagram, Threads), Google (YouTube), TikTok, and Bluesky. Freqel is not responsible for, and this policy does not cover, how those platforms handle data once it leaves our systems.

13. Changes to this policy

We may update this policy as Freqel evolves. If we make a material change, we’ll update the “Last updated” date above and, where required, notify you by email. Continued use of Freqel after a change takes effect means you accept the updated policy.

14. Contact us

Questions, requests, or concerns about this policy or your data: hello@freqel.com.