Why we built this
Most SaaS landing pages claim something about customer love and then… don’t show any. The reason isn’t laziness — it’s friction. Asking is awkward. Collecting takes a real form. Embedding means engineering time. So the “social proof” section sits empty.
Freqel removes those three steps of friction in one product: a clean collection form, a dashboard to pick the best quotes, and a single line of code to drop them anywhere on your site.
Who’s behind it
Built by Edvin Åslund — a solo founder based in Sweden. You can reach Edvin at hello@freqel.com, or through the contact page.
Where we’re headed
The roadmap is intentionally short: better widgets, more customization, proper analytics, eventually video testimonials. We don’t plan to be a CRM, an email marketing tool, or a review-aggregation platform. Freqel does one thing and tries to do it well.